Why a photographer always use their name for their brand?

Simple.Because of what they do is a kind of work that involving art and produce by one man.A kind of work that produce by their ability to create,feel,taste and perception toward their creation.It's a creation of art that dont come up from any printing machine or from any printing factory,beside a very personal thing.Like Indra Leonardi from Leonardi Portraiture has to said,"Photography is general but style is personal".We could not agree more to that.